- Make ten posts fun and entertaining.
- Allow three posts to include a subtle reference to your business and
- Make one post that is a more blatant promotion of what you do in your business.
Here are 3 pro tips that we suggest when it comes to your personal Facebook profile:
- Upload one of your best photos. Make sure your photo is welcoming and that it doesn’t look like a mug shot. After all, you want to be attracting people to you, not repeling them.
- Upload a cover image that features your hobbies and interests. Revealing this, allows people to discover potential common ground with you that they may not have realized.
- Activate your Followers button and make your posts public. That way, people can have the opportunity to follow you without necessarily having an official “friend connection” with you. This gives people a safe place to get to know who you are and whether they want to engage further.
Now let’s talk about using a Facebook business page.
Using a Facebook business page will offer you some unique advantages.
- You can certainly invite your friend connections to “Like” your business page.
- The people you invite who like your page are going to see a lot more content related to your business. If they have a real interest in what you do, it’s a good way for people who are curious to plug in at a deeper level.
- The distinction is that you aren’t imposing your business content on them since they have voluntarily opted in by liking your business page.
- Another advantage of using a Facebook business page is that you can run Facebook ads through it to attract new prospects who have an interest in your business and what you offer. Starting with a $5 to $10/day Facebook ad budget is an excellent way to begin.
Using Facebook ads via your Facebook business page is also a smart way to drive people to your website.
Your website is where incoming leads can take advantage of the free resources you offer in exchange for their email address.
This gives you a way to stay in touch with your leads, turning them into prospects, and eventually into customers.
Do you want to create more of an online presence?
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